A project done for my Publication Design class in the Fall of 2009. We were tasked with designing a large-scale (16x20") informational poster to advertise the upcoming AIGA Conference in Memphis, TN (for practice mainly, not for actual production!). My poster was designed specifically to be folded up into a smaller, pocket-sized piece; it could then fit into a standard-sized envelope and be sent out via mail. The front is meant to be a display poster, one that could be hung on a wall; it features an impressionistic skyline of Memphis and many word bubbles containing different symbols, indicating the broad spectrum of ideas and opinions held by the city's occupants (and the attendees of the convention!). The back is the purely informational piece, showcasing the convention's main theme, the large array of speakers coming to the convention, the registration costs, etc.